Sitting on 300km out of Cape Town, is the ultimate example of "sex sells."
Ronnie’s Shop was originally established as a farm stall, but after it failed rather spectacularly, Ronnie decided to convert it into a bar instead. The bar was also floundering, until one of Ronnie's friends graffitied the word “sex” next to his sign as a joke.
Suddenly, the bar became a novelty, and people would travel from far and wide to visit (well, they’d have to as there was nothing else around for miles).
That one word addition - “sex” - changed the fate of the bar from failure to raging success.
It's what made Ronnie's famous…
We did some research, which showed that South Africans were searching the internet for their personal needs: things like sexual health, dating, lingerie, and more.
Friends who had visited countries in Europe would tell us about shops they they’d visited - beautiful shops which stocked gorgeous lingerie and amazing, high-quality intimate products.
Nothing of the sort existed in South Africa.
Could we provide South Africans with a discreet, private and upmarket shopping experience? A service that offered a wide range of high-quality, beautiful products?
What about helping people with their relationships? Might adding sex toys to a relationship remove the barriers to really great, adventurous, exploratory sex?
We thought we could, and in 2003 made our dreams a reality.
Check out our first website to the right!