Velv’Or is the inventing company behind some amazing products for Gentlemen. The name Velv’Or stands for the various physiological stages of the Penis. 'Velv' comes from the word 'Velvet' meaning Soft; while 'Or' is derived from the word 'Vigor' meaning Hard. Beside that it represents a touch of style. In 2008 Jelle Plantenga decided to create his own range of cockrings for gentleman. He created the label Velv'Or which suggested an entirely new concept of men's penis rings.